Assassin’s Creed Unity PR Kit
Client: Ubisoft

How do you engage people with a game series so firmly steeped in history? You create a piece that is representative of the past they can hold in their hands. Assassin’s Creed Unity, part of Ubisoft’s historical action franchise, is set in Paris during the French Revolution. Ubisoft asked Catalyst to create a gift that would drive buzz and build excitement. We fashioned a truly unique and memorable product to drop fans into the 1700s: a mini guillotine made from distressed wood with printed blood on its metal blade. We designed a canvas map of Paris from the 1790s that wrapped around the guillotine and packaged all this in a box made to look like a wood shipping container sent by the assassin himself. The press and fans loved the set, and the mini guillotine created an enormous amount of positive conversation.