Custom Packaging: 1971 Heritage Line
Client: Starbucks

Starbucks original store opened in 1971 in Seattle’s Pike Place Market. To celebrate this history, Starbucks created a holiday gift-pack idea focusing on the original storefront’s window — and they wanted it to be “shelf-evident,” or sell itself from a distance. Catalyst helped design this packaging, coming in on scope and under budget, and utilized advanced printing techniques that made the packaging truly shine.

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