Dragon Age: Inquisition Limited Edition
Client: Prima

Prima was looking for an agency to create a high-impact limited edition for their game Dragon Age: Inquisition. Leveraging the franchise’s rich backstory, Catalyst created a custom package with two old-style French doors that opened to hidden discoveries: a strategy guide and collectible pieces. Antique bookmarks represented in-game factions, and gamers could use them to mark their place in the hardcover strategy guide. The piece was so successful and excited fans so much, it sold out in less than 24 hours.