EA Sports Launch Kit
Client: Electronic Arts

EA Sports asked Catalyst to help create excitement and impact at Game Stop retail stores to support the EA Sports suite of games. Catalyst created an all-in-one retail kit — a “van” that mimics John Madden’s own tour bus. The kit contained information and swag for Game Stop employees for each game in the EA Sports lineup, including note cards, lapel pins and lanyards. The “van” box itself became the in-store POP, attracting fan attention and tying the entire campaign together.