Pint Glass Packaging
Client: Brooks

Brooks’ brand identity hinges around “run happy.” To reinforce this identity and commemorate a retailer’s running event that concluded with a beer garden, Catalyst not only sourced this simple pint glass, but also created fun graphics and clever packaging. The tongue-in-cheek motto RUN TO LIVE LAGER adorned the side, and a large FINISH line was printed on the bottom of the glass for an extra-happy flair. The packaging emulated the Brooks shoebox and included perforated circles with “run happy” graphics that recipients could punch out to use as coasters.