Plants vs. Zombies Figures
Client: Pop Cap/EA

PopCap wanted to give its fans the opportunity to connect with their favorite characters from the Plants vs. Zombies games, and asked Catalyst to help packaging for their collectable figures. Catalyst created unique designs that matched the feel of the game fans would instantly recognize, and helped extend the in-game experience into the real world even more. The packaging helped drive sales, and extended the Plants vs. Zombies brand into new offline retail categories.