Sales Associate Incentive Kit
Client: Office Depot

To create excitement and drive sales during the holiday season, Vican and Office Depot teamed up to create an employee incentive program for Office Depot employees. With less than two months to create, produce and coordinate over 1.6 million pieces delivering to 2,000 stores, Catalyst created a “Mission Critical” communication package that generated great impact and attention. The theme and concept was created by Catalyst and included instruction collateral, a tracking poster to be displayed in the lunch room to create competition amongst the sales associates, a dossier folder for the manager and theme-branded snacks (“food rations”) to keep the team energized.


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