The Notebook: Collector’s Premium
Client: WB

Warner Bros. planned to launch the video version of the romantic film “The Notebook” near Valentine’s Day. Catalyst created Premium Collector’s Edition packaging that matched the style of Duke’s eponymous notebook from the film, with faux leather and love-story graphics. Also included was a heart-shaped locket that connected to the film’s love story, driving high levels of sales by fans.

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