Brooks Transcend Retail Launch Kit
Client: Brooks

Brooks’ Transcend shoe combined features that meet a runner’s biomechanical needs while providing a fit for each individual’s comfort preference. The centerpiece is the “float ride,” and Brooks launched the Rise Above the Run multimedia campaign to share the boundless experience the shoe offered.

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To continue the campaign, Catalyst developed a retail display piece that featured the shoe floating on a cloud. Associates received a series of educational tools and a gift-with-purchase custom shoe bag. The campaign performed beyond expectations, helping propel the Transcend brand into the minds of runners everywhere.

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Catalyst created in-store marketing extensions of Rise Above the Run. We started with in-store events, providing “float kits” with custom-labeled Jones Soda, astronaut ice cream and items to host a “soda float party,” including blow-up chairs and matching ottomans. Party attendees received a space-age bag, decals and more astronaut ice cream.

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