Brooks Transcend Retail Launch Kit
Client: Brooks

Brooks’ Transcend shoe combined features that meet a runner’s biomechanical needs while providing a fit for each individual’s comfort preference. The centerpiece is the “float ride,” and Brooks launched the Rise Above the Run multimedia campaign to share the boundless experience the shoe offered.



To continue the campaign, Catalyst developed a retail display piece that featured the shoe floating on a cloud. Associates received a series of educational tools and a gift-with-purchase custom shoe bag. The campaign performed beyond expectations, helping propel the Transcend brand into the minds of runners everywhere.



Catalyst created in-store marketing extensions of Rise Above the Run. We started with in-store events, providing “float kits” with custom-labeled Jones Soda, astronaut ice cream and items to host a “soda float party,” including blow-up chairs and matching ottomans. Party attendees received a space-age bag, decals and more astronaut ice cream.